Growth Marketing Director    

Cypress Mill Co.

INDUSTRY: Software Engineering
5/2023 – 4/2024

Hubspot • Asana • LinkedIn Ads • WordPress

  • Drove 100% MQL growth: Spearheaded data-driven transformation, optimizing paid social and lead nurturing funnels.
  • Boosted organic traffic 67%: Developed comprehensive content marketing strategy, focusing on SEO and content optimization.
  • Architected data-driven marketing strategy: Implemented agile methodologies for efficient campaign execution and optimization.

Digital Marketing Leader

Bank Independent

INDUSTRY: FinTech
4/2017 – 5/2023

Salesforce • OTT Ads • Geo-Targeting • ABM

  • Delivered $50 million in new deposits: Led a high-performing team, executing data-driven strategies and managing a $150k+ monthly paid media budget servicing 30+ locations.
  • Scalable growth strategy: Developed and executed a scalable growth strategy resulting in a 27% YoY increase in fully funded digital account openings.

Digital Strategy & Web Director

University of North Alabama

INDUSTRY: Higher Education
3/2008 – 4/2017

Brightedge SEO • GTM • Paid Social • Google

  • Led web & SEO transformation: Increased web page views by 10 million annually, optimizing SEO and social media for record enrollment growth.
  • Built social media roadmap: Grew audience to 70,000+ international  followers, driving 2 million annual impressions and record conversion rates.
  • Built and led high-performing team (8+): Fostered a collaborative culture to deliver measurable results across digital channels.

Digital Marketing Consultant

Abstract Random

INDUSTRY: Freelance Digital Marketing
09/1998 – 08/2014

SEO • Content Management • Social • Strategy

  • Strategic Vision: I developed and implemented data-driven digital marketing strategies, ensuring client’s online presence aligned with their business goals.
  • Creative Execution: From captivating graphic and web design to impactful social media campaigns, I crafted engaging experiences that resonated with client’s target audiences.
  • Knowledge Transfer: I empowered client teams through customized training workshops and conference participation, fostering long-term digital marketing expertise.

Senior Web & Graphic Designer

Gensco, Inc.

INDUSTRY: HVAC Wholesale Distribution
05/2007 – 03/2008

Branding • Catalog Design • Web UX • Strategy

  • Branding: crafted the creation of a cohesive brand experience across diverse marketing materials.
  • Technical Catalog Design: I ensured clear and user-friendly navigation for complex parts catalogs, both in print and online.
  • Engaging Web & Intranet Design: I crafted user-centric websites and intranet interfaces to enhance customer and employee experiences.
  • Compelling Marketing Collateral: I designed impactful multi-page brochures, postcards, and other marketing materials for maximum reach and brand awareness.

Web Production & UX Design Assistant

Miracle Studio, Inc.

INDUSTRY: Web Content Management Service
09/1998 – 04/2001

Adobe Photoshop · UX Design · UX Research

  • Assisted in the entire web production process, transforming initial design concepts into high-performing web pages. My expertise covered the full spectrum:
  • User Experience (UX) Design: I translated concepts into user-friendly wireframes and layouts, ensuring a seamless user journey.
  • Visual Design: I designed and crafted compelling mockups in Adobe Photoshop, guiding these through approval processes to achieve buy-in.
  • Web Development & Optimization: I skillfully hand-coded HTML & CSS and utilized web builders and templating systems for efficient implementation.